SEO stands for Search engine Optimisation. SEO is a practice that is aimed at increasing the quality and quantity of traffic to your website or your business brand through non-paid search engine results. SEO always plays an important role in the progress of any business brand. It's the process through which businesses grab the attention of maximum customers towards its website by ensuring that their website appears high on the list of results returned by a search engine. An average number of customers always turn to search engine such as Google in order to search about any product or service and SEO matters a lot.
If your website has good SEO analysis, your website will surface before the customer on the first page of Google and this improves the chances of getting engaged with any potential customer for any business brand.